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Becoming 2

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Web Improvement Project

Exercise 1.2 - Site to improve:

TO DO LIST

For this WEB IMPROVEMENT PROJECT, I chose my TO DO LIST APP. I want to redo the interface and redesign the concept to better reflect where I am at in my web design skills. I also think it’s an impressive website to have on a portfolio as it has UI/UX features. I think that having to reimplement the databases is going to be a challenge but I have the original working files as well as the original documentation for the different queries needed. However, I would eventually like to redesign my Passion Project in a way that fits my design style more than it did in first year. I also believe that it would be a great project to add as it showcases one of my personal interests: dreams.

The feedback that I got after group peer reviews:

  • Changing the colour palette, have a better contrast
  • Center aligning a few things that are off center (Ex: the main green box)
  • Making the design more trendy
  • Making the design more clean and simple
  • Changing the fonts to something more readable
  • Changing the name
  • Fixing the padding on the buttons

    • The changes that I need to make:

  • Uploading the databases to the new server
  • Finding better colours, with a stronger contrast
  • Changing the name
  • Fixing margin, padding, and alignment of different elements
  • Making the design clean, simple and trendy
  • Changing the fonts to sans-serif fonts for better readability

    • Print Improvement Project

    Exercise 1.3 - Print to improve:

    PSA Campaign

    For this PRINT IMPROVEMENT PROJECT, I chose my PSA Campaign - Don't Let It Tear You Down. This project is one of my favourites because I got to experiment with mixed media. I also really enjoyed this project because I got to create visuals that have a strong message behind them about an important social cause. This was designed for the DBSA to raise awarness about BPD. When I originally started this project, I wanted to have more than one person so that there would be diversity and representation but I did not have enough time to do so.

    The feedback that I got after group peer reviews:

  • Adding more diversity to the people.
  • Potentially changing the colours.
  • Slight weird things about the Photoshop on the head.

    • The changes that I need to make:

  • Add at least two other people to the campaign.
  • Retouch the Photoshop work.
  • Find different elements to change up the mixed media side a little.

    • The changes that I made:

  • Added two other people to the campaign for inclusivity and diversity (Kid + Man).
  • Slightly retouched the colours on Photoshop.
  • Used different mixed media elements like monster mouths, frog eyes, dog nose, etc...
  • Applied these new designs with different subjects to different mockups to show the applications for the campaign.

    • Video Improvement Project

    Exercise 1.4 - Video to improve:

    Pasitea Logo Anim

    For this VIDEO IMPROVEMENT PROJECT, I chose to fix the logo animation for my brand Pasitea. This was a motion graphic exercise and I had to complete it on a time crunch with limited ressources. I want to also be able to explore different technical aspects of After Effects. I would like to add this piece to my portfolio to help support my Pasitea project.

    The feedback that I got after group peer reviews:

  • Making the animation more related to tea. Having something bubble/boil.
  • Removing the fade in and out. Kind of useless.
  • Changing the colours to fit the brand.

    • The changes that I need to make:

  • Changing the colours to the brand colours. I made the animation before I had the exact colours so I want to brand it and put it in my portfolio.
  • Changing the animation for it to be more fitting with the brand and what it stands for.
  • Adding a boiling effect to transition in the logo.
  • Find a way to make the leaf animation more seamless or just removing it all together.
  • Possibly adding colour variations.

    • The changes that I made:

  • Using the brand colours: green, red, orange, yellow, blue, and white for consistency.
  • Adapting the animation to fit the brand context: flowing water/waves = tea + bubbles = boiling hot water for tea
  • Added a an opacity transition at the end to tie the brand back to its branding campaign material.
  • These changes were all made with these goals in mind: add to web and digital portfolio to further support my branding project, use for a video advertisement as a beginning screen or end screen, use as a branding application on screens around town.

    • Case Study

    A Web Case Study for my Client:

    Salon Giacomo Elle et Lui

    Salon Giacomo Elle et Lui is a barber shop situated in Montreal-North originating from the 1960’s. The owner and head barber, Giacomo Delle Donne, immigrated as a teenager from Italy to Montreal and opened his own shop in 1961. For generations, clients have sat in his vintage orange barber chairs and shared countless stories. Giacomo’s has been a place for the community to come together, relax, chat, and have fun over a shot of espresso.

    Personal Project

    An experimental typography zine:

    It's All Part Of the Process

    This experimental typography zine is a personal project that means a lot to me as a graphic designer and creative. The whole concept of this project was to highlight the process behind the final product; turning the process into the final product.

    Capyskills

    The competency I chose:

    REACHED ON WEEK 9 - BUILD NETWORKS

    I chose the subcompetency 2.1 and I am at level 8. My evidenece can be found on Becon.

    The reason I chose this compentency and this subcompetency is that I feel as though I do not always use my network optimally. I often push networking opportunities to the side for "when I have more time". I would like to be more proactive with creatives in my field. I am also quite shy so I have a hard time reaching out and connecting with people I do not know out of the fear that I will embarrass myself. I also strongly suffer from imposter syndrome so I am afraid to seek out opportunities as I do not feel like I can complete the task.