Don't Let It Tear You Down

PSA Campaign (2023)

Description

This project was a Public Service Announcement campaign design called “Don’t Let It Tear You Down”. This slogan ties into the symptoms that are present behind the subject, as they are unknowingly tearing the persobn down. This campaign was created for the Depression and Bipolar Support Alliance (DBSA) to raise awareness for bipolar disorder (BPD) and inform people on the symptoms and signs.

Details

For this project, I based myself off of a protrait image to create a mixed media project. I used Photoshop and InDesign to put together the composition and create the different visuals. I incorporated other images like a fish eye, a monster mouth, and a clown nose, to make these whacky elements stand out. The paper tear is used to represent how BPD and its symptoms can “tear a person down”. This campaign was also adapted in multiple formats for deployment.