Alphagetti Pasta

Description

This project was a redesign for Alphagetti pasta. We had to redesign the package and the logo. We had to create a label and make sure that the elements present on the label are readable, clear, and capture the playfulness of the product. I created a mascot for the product, a fun and smiley "A" to embody the energy of Alphagetti. We used a real can and modeled our label to better envision what the end result of the product would look like and the establish the right proportions.